












Fujifilm X Half Digital Compact Camera (Charcoal)
Fujifilm X Half Digital Compact Camera
Half the Frame, Double the Creativity
Rediscover the joy of photography with the Fujifilm X Half, a digital camera that brings the charm of classic half-frame film cameras into the modern age. Designed for storytellers and creatives, the X Half offers a unique shooting experience that encourages thoughtful composition and artistic expression.
Key Features:
Vertical 3:4 Aspect Ratio
Optimized for portraiture and social media content, the X Half's vertical orientation aligns with today’s visual storytelling platforms.
Film Camera Mode
Emulate the anticipation of film photography by selecting a "roll" of 36, 54, or 72 shots. Once activated, image review is disabled until the roll is complete—fostering a more deliberate, mindful shooting process.
2-in-1 Mode
Combine two vertical images or videos into a single composition directly in-camera, enhancing narrative depth and creative possibilities.
13 Film Simulations & Vintage Filters
Apply classic Fujifilm film looks like Velvia and Classic Chrome, along with new effects such as light leak, halation, and expired film, to infuse your shots with nostalgic character.
Optical Viewfinder & Frame Advance Lever
Experience tactile photography with a traditional optical viewfinder and a manual frame advance lever—just like using a classic film camera.
Compact & Lightweight Design
Weighing just 240g, the X Half is ultra-portable and perfect for capturing everyday moments on the go.
Dedicated X Half App
Easily transfer images to your smartphone, edit, view, and share your creations. The app also enables digital “film development” for images taken in Film Camera Mode—complete with contact sheet layouts.
Embrace a New Photographic Journey
The Fujifilm X Half isn't just a camera—it’s a creative tool that invites you to slow down and connect with your vision. By blending the soul of film with the ease of digital, it’s a new way to tell stories with depth, intention, and joy.
Available now at Bass & Bligh.
Half the size. Twice the story.
