XCD 2,8-4/35-100E is a versatile standard zoom lens that seamlessly bridges wide-angle to medium telephoto focal lengths. Featuring approximately 3x optical zoom and flagship E Series optical excellence, this single lens masters an extraordinary range of photographic disciplines—from sweeping landscapes and intimate portraits to dynamic street photography and spontaneous travel moments. With its remarkable f/2.8 maximum aperture at the wide end, capture life's fleeting moments in challenging light whilst creating exquisite bokeh that draws viewers into your visual narrative.

The XCD 2,8-4/35-100E offers 28-76mm equivalent focal length with approximately 3x optical zoom, spanning essential wide-angle, standard and medium telephoto ranges. Whether capturing sweeping landscapes, candid street scenes or intimate portraits, it delivers with confidence. Compared to the XCD 3,5-4,5/35-75, its extended telephoto reach provides greater compositional flexibility, excelling in the dynamic demands of street and travel photography.

E Series flagship optical performance reaches new heights in XCD 2,8-4/35-100E. Its sophisticated optical structure of 16 elements in 13 groups, incorporating 3 aspherical elements and 5 ED elements, delivers exceptional resolution that meets the demands of the 100-megapixel sensor. From centre to edge, at every focal length and aperture setting, experience unwavering sharpness paired with smooth, creamy bokeh that meets Hasselblad's exacting standards. Every detail is preserved with stunning clarity, every colour rendered with authentic brilliance.