Sony

Sony A7 IV Full Frame Mirrorless Camera Body Only

£2,399

Sony A7 IV Full Frame Mirrorless Camera 

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.

In addition to boastinga  larger pixel count and higher resolution than the A7 III, the A7IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.

The α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP image sensor.

The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.

Both the mechanical and electronic shutters allow you to shoot more than 800 frames at up to 10 fps with AF/AE tracking, thanks to the α7 IV's high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.

The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen. 

For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.

Shipping will be based on your order value - see below for more detailed information.

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UK

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£4.99

We will buy or part-exchange your cameras, lenses, accessories, spotting scopes and binoculars.

We are able to give you a rough price - however we will need to see your gear to give you a final price.

The market fluctuates rapidly and there are a number of considerations we have to make when purchasing equipment from our customers. Our prices undoubtedly are less than you would get if you were to sell privately. The reason for this is, when we sell them to a customer we have to provide a warranty - and with growing costs for repairs this has to be a key consideration.

We’ll always offer as fair a deal as possible and are happy to negotiate or in some instances offer a commission sales basis.

To enquire about selling or part exchanging any items, please complete our online form and ensure you select 'Selling / Part Exchange' within the enquiry type dropdown. 

Get in touch!

Many thanks, Justin

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