{"title":"Fujifilm GFX Mirrorless Medium Format Cameras","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eCapture unparalleled images with the Fujifilm \u003c\/span\u003e\u003cspan\u003eGFX series, where mirrorless camera\u003c\/span\u003e\u003cspan\u003e technology meets our innovation and ingenuity. Our range of Fujifilm GFX cameras\u003c\/span\u003e\u003cspan\u003e \u0026amp; lenses\u003c\/span\u003e\u003cspan\u003e is here to help you re-imagine digital large format and record photos and videos in stunning detail. \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"fujifilm-gfx-100s-ii-medium-format-camera-body","title":"Fujifilm GFX 100S II Medium Format Camera Body","description":"\u003cdiv class=\"product-info__block-item\" data-block-id=\"description\" data-block-type=\"description\"\u003e\n\u003cdiv class=\"product-info__description\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003ch2 class=\"wp-block-heading has-text-align-center\"\u003eMore Than Full Frame\u003c\/h2\u003e\n\u003cp\u003e102-megapixel large format sensor for outstanding image quality. High-speed performance and powerful image stabilization for complete control. All wrapped up in the lightest GFX System camera to date\u003c\/p\u003e\n\u003cp\u003eOffering an immersive large format photography experience, FUJIFILM GFX100S II does not simply make images, it creates vivid memories of your favorite places in breathtaking detail.\u003c\/p\u003e\n\u003ch2 data-start=\"2186\" data-end=\"2258\"\u003eRecord Scenes With Unparalelled Image Quality\u003c\/h2\u003e\n\u003cp data-start=\"2186\" data-end=\"2258\"\u003e\u003cspan\u003eThe newly-developed large format sensor and latest imaging engine boost image quality and speed compared to the original GFX100S. Add powerful image stabilization into the camera’s compact body and it makes GFX100S II the ultimate photographic tool.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"2186\" data-end=\"2258\"\u003e\u003cspan\u003eTell Your Story in Vivid Detail\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"has-text-align-center is-active\"\u003e\u003cspan\u003eOffering more than full frame, the large format GFX 102MP CMOS II sensor measures 55mm diagonally and records subjects in 102-megapixel detail for stunning depth, texture, and tonality. This is coupled with the high-performance X-Processor 5 imaging engine, which rapidly processes and optimizes vast amounts of data from the sensor. Combined, they create an intuitive image-making experience even for those using a large format camera for the first time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003ePixel-Shift Multi Shot\u003c\/h2\u003e\n\u003cp\u003eGFX100S II is equipped with Pixel Shift Multi-Shot, which uses the in-body image stabilization system to precisely shift the sensor by 0.5 pixels for each shot while recording 16 consecutive RAW images. The images are then processed using the dedicated Pixel Shift Combiner software to generate a single 400-megapixel image.\u003c\/p\u003e\n\u003cp\u003eAdditionally, Real Color mode records four RAW files with a one-pixel shift between each frame. With this function, it is possible to create 102-megapixel images with suppressed false colors, using only a quarter of the time and data of the previous GFX100S model.\u003c\/p\u003e\n\u003ch2 class=\"top-m_titleB\"\u003eUpdated AF Algorithm\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThanks to an improved predictive AF algorithm, GFX100S II delivers enhanced subject tracking and improved AF accuracy in low-contrast environments, compared to its predecessor, the GFX100S. This means it can accurately track a wide range of subjects, including dynamic portraits, sports, and wildlife.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGFX100S II’s AF algorithm boosts face and eye detection, leaving photographers the freedom to concentrate on composition and timing. GFX100S II is also equipped with subject detection AF based on deep-learning AI technology. It can detect and focus on various subjects including animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones using artificial intelligence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Specs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount - \u003c\/strong\u003eFujifilm G Mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Sensor - \u003c\/strong\u003e43.8mm×32.9mm GFX 102MP CMOS II with primary color filter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Processing Engine - \u003c\/strong\u003eX-Processor 5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNumber Of Effective Pixels - \u003c\/strong\u003e102 million pixels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitivity - \u003c\/strong\u003eISO 80-12800 (1\/3 Step)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilizer - \u003c\/strong\u003eImage sensor shift mechanism with 5-axis compensation (8-stops)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShutter Speed (Mechanical) - \u003c\/strong\u003e30sec. - 1\/4000sec.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShutter Speed (Electronic) - \u003c\/strong\u003e30sec. - 1\/16000sec.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting - \u003c\/strong\u003eUp to approx. 7fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewfinder\u003c\/strong\u003e \u003cstrong\u003e- \u003c\/strong\u003e0.5 inch OLED colour viewfinder approx. 5.76 million dots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD Monitor - \u003c\/strong\u003e3.2 inch Tilt-Type Touch Screen Color LCD Monitor approx 2.36 million dots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovie Recording - \u003c\/strong\u003eDCI4K 29.97p 720Mbps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"block_8b85b864199c4cc09fa5f464cdaa8643\" aria-hidden=\"true\" class=\"wp-block-spacer custom-responsive\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":56705937277303,"sku":"16939162","price":4999.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1521\/5650\/files\/large-GFX100S-_front_CMOS.jpg?v=1770718620"},{"product_id":"fujifilm-gfx-100s-ii-with-gf-35-70mm-f45-56-wr-lens","title":"Fujifilm GFX 100S II with GF 35-70mm f\/4.5-5.6 WR Lens","description":"\u003cdiv class=\"product-info__block-item\" data-block-id=\"description\" data-block-type=\"description\"\u003e\n\u003cdiv class=\"product-info__description\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003ch2 class=\"wp-block-heading has-text-align-center\"\u003eMore Than Full Frame\u003c\/h2\u003e\n\u003cp\u003e102-megapixel large format sensor for outstanding image quality. High-speed performance and powerful image stabilization for complete control. All wrapped up in the lightest GFX System camera to date\u003c\/p\u003e\n\u003cp\u003eOffering an immersive large format photography experience, FUJIFILM GFX100S II does not simply make images, it creates vivid memories of your favorite places in breathtaking detail.\u003c\/p\u003e\n\u003ch2 data-start=\"2186\" data-end=\"2258\"\u003eRecord Scenes With Unparalelled Image Quality\u003c\/h2\u003e\n\u003cp data-start=\"2186\" data-end=\"2258\"\u003e\u003cspan\u003eThe newly-developed large format sensor and latest imaging engine boost image quality and speed compared to the original GFX100S. Add powerful image stabilization into the camera’s compact body and it makes GFX100S II the ultimate photographic tool.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"2186\" data-end=\"2258\"\u003e\u003cspan\u003eTell Your Story in Vivid Detail\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"has-text-align-center is-active\"\u003e\u003cspan\u003eOffering more than full frame, the large format GFX 102MP CMOS II sensor measures 55mm diagonally and records subjects in 102-megapixel detail for stunning depth, texture, and tonality. This is coupled with the high-performance X-Processor 5 imaging engine, which rapidly processes and optimizes vast amounts of data from the sensor. Combined, they create an intuitive image-making experience even for those using a large format camera for the first time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003ePixel-Shift Multi Shot\u003c\/h2\u003e\n\u003cp\u003eGFX100S II is equipped with Pixel Shift Multi-Shot, which uses the in-body image stabilization system to precisely shift the sensor by 0.5 pixels for each shot while recording 16 consecutive RAW images. The images are then processed using the dedicated Pixel Shift Combiner software to generate a single 400-megapixel image.\u003c\/p\u003e\n\u003cp\u003eAdditionally, Real Color mode records four RAW files with a one-pixel shift between each frame. With this function, it is possible to create 102-megapixel images with suppressed false colors, using only a quarter of the time and data of the previous GFX100S model.\u003c\/p\u003e\n\u003ch2 class=\"top-m_titleB\"\u003eUpdated AF Algorithm\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThanks to an improved predictive AF algorithm, GFX100S II delivers enhanced subject tracking and improved AF accuracy in low-contrast environments, compared to its predecessor, the GFX100S. This means it can accurately track a wide range of subjects, including dynamic portraits, sports, and wildlife.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGFX100S II’s AF algorithm boosts face and eye detection, leaving photographers the freedom to concentrate on composition and timing. GFX100S II is also equipped with subject detection AF based on deep-learning AI technology. It can detect and focus on various subjects including animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones using artificial intelligence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Specs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount - \u003c\/strong\u003eFujifilm G Mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Sensor - \u003c\/strong\u003e43.8mm×32.9mm GFX 102MP CMOS II with primary color filter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Processing Engine - \u003c\/strong\u003eX-Processor 5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNumber Of Effective Pixels - \u003c\/strong\u003e102 million pixels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitivity - \u003c\/strong\u003eISO 80-12800 (1\/3 Step)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilizer - \u003c\/strong\u003eImage sensor shift mechanism with 5-axis compensation (8-stops)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShutter Speed (Mechanical) - \u003c\/strong\u003e30sec. - 1\/4000sec.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShutter Speed (Electronic) - \u003c\/strong\u003e30sec. - 1\/16000sec.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting - \u003c\/strong\u003eUp to approx. 7fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewfinder\u003c\/strong\u003e \u003cstrong\u003e- \u003c\/strong\u003e0.5 inch OLED colour viewfinder approx. 5.76 million dots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD Monitor - \u003c\/strong\u003e3.2 inch Tilt-Type Touch Screen Color LCD Monitor approx 2.36 million dots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovie Recording - \u003c\/strong\u003eDCI4K 29.97p 720Mbps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"block_8b85b864199c4cc09fa5f464cdaa8643\" aria-hidden=\"true\" class=\"wp-block-spacer custom-responsive\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":56705937834359,"sku":"4008166","price":5299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1521\/5650\/files\/large-GFX100S-_front_CMOS_lens_R.jpg?v=1770718628"},{"product_id":"fujifilm-gfx-100-ii-medium-format-camera-body","title":"Fujifilm GFX 100 II Medium Format Camera Body","description":"\u003cdiv class=\"product-info__block-item\" data-block-id=\"description\" data-block-type=\"description\"\u003e\n\u003cdiv class=\"product-info__description\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003ch2 class=\"wp-block-heading has-text-align-center\"\u003eMore Than Full Frame\u003c\/h2\u003e\n\u003cp\u003eNew beginnings don’t start with taking new steps, they start with moving in new directions. And every new GFX System camera has taken a direction that has redefined what it means to be More Than Full Frame.\u003c\/p\u003e\n\u003cp\u003eFrom its unparalleled image quality, to its overall mobility, the boundaries of large format imaging have continually been reimagined with every new iteration.\u003c\/p\u003e\n\u003cp\u003eGFX100 II continues this tradition by bringing unprecedented high-speed performance, expanded video capabilities, and lightning fast autofocus to a growing list of accolades that professionals everywhere have come to rely on from GFX System cameras.\u003c\/p\u003e\n\u003cp\u003eIf it’s time to find some direction, discover one to new opportunities with GFX100 II.\u003c\/p\u003e\n\u003ch2 data-start=\"2186\" data-end=\"2258\"\u003eHigh Speed 102 MP Sensor\u003c\/h2\u003e\n\u003cp data-start=\"2186\" data-end=\"2258\"\u003e\u003cspan\u003eGFX100 II brings a new 102-megapixel sensor “GFX 102MP CMOS II HS” with a readout speed that is about two times faster than GFX100S. Combined with X-Processor 5, GFX100 II is able to achieve a high continuous frame rate of up to 8fps, surgically accurate AF, and advanced video features that have never before existed in any previous GFX System or X Series camera.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"2186\" data-end=\"2258\"\u003e\u003cspan\u003eHigh Speed Performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"top-m_contentsW01\"\u003e\n\u003cdiv class=\"top-m_section01__imgArea02\"\u003e\n\u003cdiv class=\"top-m_contentsW02\"\u003e\n\u003cdiv class=\"top-m_section01__imgArea02TextWrap is-effect is-active\"\u003e\n\u003cp\u003eGFX100 II uses an updated AF prediction algorithm to deliver reliable performance in sports and other situations where accurate, high-speed motion tracking is needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"has-text-align-center is-active\"\u003e\u003cspan\u003eX-Processor 5 features subject detection AF, which delivers an autofocus performance previously unseen on a large format camera. Built using deep-learning AI technology, its advanced AF tracking and detection not only works on human faces and eyes, but also on animals, birds, cars, motorcycles, bicycles, airplanes, and trains. With such power on tap, photographers can concentrate on creativity, confident GFX100 II will produce an autofocus performance to match.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003cspan\u003eShortened Intervals and \u003c\/span\u003e\u003cspan\u003eDecreased Viewfinder \u003c\/span\u003e\u003cspan\u003eBlackout\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eIncreased buffer memory minimizes any delay between frames and decreases viewfinder blackout times for seamless high-speed operation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGFX100 II offers a blackout-free 5.3fps burst with for an uninterrupted view of ultra-fast subjects.* In 35mm format mode, GFX100 II offers blackout-free 8.7fps and 5.8fps burst as well. *When setting to electronic shutter\u003c\/p\u003e\n\u003ch2 class=\"top-m_titleB\"\u003eFrame With Confidence\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eGFX100 II’s EVF offers 9.44 million dots and a 1.0x magnification for an optimal viewing experience. Furthermore, it suppresses image drift and distortion caused by misalignment of the pupil, for the clearest possible view.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Specs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount - \u003c\/strong\u003eFujifilm G Mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Sensor - \u003c\/strong\u003e43.8mm×32.9mm GFX 102MP CMOS II HS with primary color filter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Processing Engine - \u003c\/strong\u003eX-Processor 5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNumber Of Effective Pixels - \u003c\/strong\u003e102 million pixels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitivity - \u003c\/strong\u003eISO 80-12800 (1\/3 Step)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilizer - \u003c\/strong\u003eImage sensor shift mechanism with 5-axis compensation (8-stops)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShutter Speed (Mechanical) - \u003c\/strong\u003e30sec. - 1\/4000sec.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShutter Speed (Electronic) - \u003c\/strong\u003e30sec. - 1\/32000sec.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting - \u003c\/strong\u003eUp to approx. 8.7fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewfinder\u003c\/strong\u003e \u003cstrong\u003e- \u003c\/strong\u003e0.64 inch OLED colour viewfinder approx. 9.44 million dots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD Monitor - \u003c\/strong\u003e3.2 inch Tilt-Type Touch Screen Color LCD Monitor approx 2.36 million dots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovie Recording - \u003c\/strong\u003e8K (17:9) 24p 720Mbps, DCI4K (17:9) 59.94p 720Mbps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"block_8b85b864199c4cc09fa5f464cdaa8643\" aria-hidden=\"true\" class=\"wp-block-spacer custom-responsive\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":56705938129271,"sku":"16939150","price":6999.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1521\/5650\/files\/large-GFX100-_front_CMOS.jpg?v=1770718640"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1521\/5650\/collections\/large-JP_Hirotsugu_Komiya_Lifestyle_GFX100S_II_15.jpg?v=1770718919","url":"https:\/\/bassandbligh.com\/collections\/fujifilm-gfx-mirrorless-medium-format-cameras.oembed","provider":"Bass \u0026 Bligh","version":"1.0","type":"link"}